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Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and "thinking outside the box." Meanwhile, customers are less satisfied than they were a decade ago. Patrick Barwise and Sean Meehan argue that most companies have taken differentiation so far that they've left their customers behind. Customers don't want bells and whistles and don't care about trivial differences between brands. What they really want are quality products, reliable services, and fair value for money. Yet most companies consistently fail to meet these basic customer needs. Simply Better is a no-nonsense, back-to-basics manifesto for today's businesses. Barwise and Meehan argue that successful differentiation lies not in unique selling propositions, but in generic category benefits, such as good service, on-time delivery, and quality products, that any company can provide. The key is to deliver these consistently better than competitors. Illustrating this customer-focused differentiation through vivid examples of companies, including Toyota, P&G, Hilti, Tesco, and Ryanair, Simply Better outlines an actionable framework managers can use to: * Understand what customers really value and why they buy the brands they do * Discover basic, unmet needs ripe for reliable solutions * Channel customer dissatisfaction into performance improvements * Balance in-the-box thinking in strategy and innovation with out-of-the-box thinking in advertising and communications * Create a learning culture that continuously responds to changing customer needs While being unique might be exciting and appealing, it doesn't drive business success. Simply Better shows how meeting and exceeding the most ordinary of customer expectations can lead to extraordinary--and lasting--rewards.

The detective Sherlock Holmes investigates the Scandal in Bohemia. This comic adaptation of Sherlock Holmes solves a number of intertwined cases including The Speckled Band. This is the English translation of the original work in Czech which was voted comic book of the year 2013 in the Czech Republic. It's the first of four Sherlock Holmes graphic novels by Petr Kopl. Petr is a multi-award winning Czech artist who has created four stunning graphic novels of Sherlock Holmes. In addition to Scandal being vote the Czech comic book of the year 2013, Petr also picked up the award for comic book writer of the year from Fabula Rasa. "Navigating the Out-of-Body Experience" is the most personalized, scientifically advanced, and accessible guide to astral projection available today. Drawing from more than twenty years of study and hundreds of OBEs that he has brought about in himself and others, Graham Nicholls reveals proven immersive techniques for leaving the body. Begin by filling out an in-depth, personal questionnaire to gain greater insight into your psychological makeup and unique strengths - and use this knowledge to build a customized approach to astral Simply Better: Winning and Keeping Customers by Delivering What Matters Most free download pdf projection. Blending hypnosis, breathwork, virtual reality, quantum science, nutrition, and healing, Nicholls teaches you how to move past limiting beliefs and deepen your level of self-understanding so you can achieve your astral goals.

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Author: Patrick Barwise,Sean Meehan
Number of Pages: 240 pages
Published Date: 01 Aug 2004
Publisher: Harvard Business Review Press
Publication Country: Boston, MA, United States
Language: English
ISBN: 9780875843988
Download Link: Click Here
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